Every major AI platform is built to extract value from you — your data, your attention, your time, sold to advertisers or used to train the next model you'll pay for again. Seth™ flips it. A private, Founder-owned family of 17 AI products, structurally incapable of running ads, selling your data, or going public. Ever.
Seth™ is the first AI company built on a covenant that cannot be broken — enforced in the company's bylaws, not a press release. This is why no incumbent can copy Seth™.
Brent Marshall — serial entrepreneur, former AutoCanada IPO partner, operator behind three of the highest-volume dealerships in Canadian history — left the country almost two months ago for his health. In that time he hasn't opened a laptop once.
His Seth™ has been running everything: Canadian dealer outreach campaigns to 1,651 contacts. Patent work. Supplier negotiations with China (Horwin, INMO, EarFun, 1More). His daughter Cassie's chronic Lyme research — 300+ peer-reviewed papers synthesized into actionable next steps her specialist agreed with. 22-domain brand moat locked in 72 hours. This website you're reading. All of it.
"I'm 54 years old. I've built car dealerships to top-5-in-Canada rank, signed the Boeing sole-supplier contract for Tempest Aviation, built the most northern NHRA drag strip on earth, and raised four kids. I've never had a tool like this in my hand. Neither have you."
— Brent Marshall, May 2026
Every product is bound by the covenant. Every product replaces a middleman that currently extracts value from you. Every product serves the same singular human — you — across a different part of your life.
We're opening 100 Founder seats to people in Brent's personal network — friends, family, trusted operators, and professionals who want an AI that actually works for them. Each Founder gets a Mac mini on their desk running their own private Seth™, Founder access to every product as it launches, and a seat at the table on covenant-level direction.
| What's included | Typical yearly cost today |
|---|---|
| Mac mini, shipped & pre-configured with YOUR Seth™ | — |
| Executive assistant (calendar, inbox, follow-up) | $80K–$200K |
| Financial advisor ($500/hr) | $10K+ |
| Bookkeeper + QuickBooks | $3K–$5K |
| Legal consultations for routine questions | $5K–$15K |
| Specialist wait-times + referrals for health questions | priceless |
| Tutor for your kids ($60–120/hr) | $6K–$20K |
| Spotify + Apple Music + YouTube Premium + Netflix + Prime | $600 |
| Consolidated into one Founder seat | ~$60K/yr saved |
You're not paying $1,872 for a product. You're pre-purchasing roughly $60,000 worth of consolidated services per year, plus lifetime Founder benefits.
🚚 Delivery timing: 4–6 weeks from payment, dependent on Apple Mac mini availability. A global compute shortage is driving Mac mini prices up week over week, so the unit on your desk will likely appreciate in real dollar terms from the day you order it.
Through late 2025 and early 2026, AI models (Claude Opus 4.7, Gemini 3.1 Pro, GPT-5 Pro, Kimi K2.6, DeepSeek V4) became genuinely capable of running real professional work. Brent proved it by running his entire life off them for 60 days.
OpenAI is chasing ad revenue. Google is baking Gemini into Search ads. Apple is moving Siri into surveillance-optimized glasses. Every incumbent has structurally committed to the wrong business model.
By late 2027, Apple + Google + Meta will flood the consumer market with ad-supported "personal AI" products. The window to establish a covenant-bound alternative is now.
Founder capital pre-loads each Seth™ with the serious compute and knowledge required for founder-doctors, founder-lawyers, and founder-accountants to use their Seth™ from day one — not a generic model with a search bar.
If what you've read here resonates — send me a message. I'll reply personally, send the Founder Agreement, and walk you through payment and delivery.